An Unbiased View of Johnnie Walker Blue Label Ultra
An Unbiased View of Johnnie Walker Blue Label Ultra
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Inside our quest for that lightest bottle attainable, we took our vision to a workforce of skilled glassmakers. Exploring designs and glassblowing methods to minimise glass usage without compromising durability.
This new, lightweight bottle is often a detail of exquisite splendor; but additional importantly, it demonstrates what can be done With regards to lightweighting glass. We'll proceed implementing these learnings throughout our array, getting additional progressive strides as we glance to the way forward for Scotch.”
Diageo’s experimented with sustainable packaging ahead of—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle could be the tip of your spear for glass—specifically for businesses wishing to provide in Europe.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has actually been created by adopting a examination-and-find out design, developing and Checking out with out limitation and imagining what the future of light-weight luxury packaging could deliver.
Global Style Director at Diageo, Jeremy Lindley who led the design project, said, “Johnnie Walker Blue Label Ultra was born from an ideation session considering the future of luxury. With other types transferring toward light-weight – for instance eyewear and substantial-functionality cycling – we questioned whether or not luxurious spirits could follow accommodate. “We took our eyesight to some team of qualified glassmakers and in the course of a 5 yr check-and-master course of action slowly and gradually identified how to generate sophisticated, light-weight glass.
This can make a discreet opening by which the bottle may be eradicated. Right after pouring a glass of the uncommon, specifically blended whisky, we invite you to definitely return the bottle to its cradle—its natural resting spot in addition to a testomony to purposeful design and style.
In the middle of its five years of analysis, the brand name is granted a UK patent4 and to inspire further development during the field – As well as in a primary for Diageo – a license on the patent is going to be presented on the royalty-free of charge foundation to any one on the earth who wishes to share in these discoveries.
Johnnie Walker Blue Label Ultra is the brand’s lightest 70cl Scotch whisky glass bottle up to now and also to the top on the model’s awareness and research, the planet’s lightest 70cl Scotch whisky glass bottle2 . The design takes Daring read more strides and dares to experiment which has a recognised paradigm of luxurious.
Produced via a take a look at-and-understand model with exterior glass makers, this gentle-bodyweight bottle features a handblown teardrop condition that reimagines Johnnie Walker's iconic sq. layout, exemplifies the future of light-weight, and assists discover new alternatives for lighter, decrease carbon packaging options.
We are right here when you're all set to take the plunge with Johnnie Walker and find cocktail recipes, new item launches and the newest from our environment of whisky.
5 years ago, Johnnie Walker established out with a selected ambition; to move the spirits business ahead. Getting noticed a large number of luxury groups had been heading in a different path – ‘fragile’, as an alternative to ‘heavy’ – the model sought to experiment with certainly one of its most luxurious whiskies. Aiming to force the boundaries of lightweighting glass, all while in the identify of progress.
With much less than 888 bottles produced globally, Each individual bottle is separately numbered and introduced in a very luxurious collector’s situation.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
Experienced whisky tasting will take exercise. Use our do's and don'ts to demystify the encounter and revel in your drams in an entire new way.
We're a world leader in beverage Liquor with An impressive collection of makes across spirits and beer.
Liquid Light-weight enveloped guests in a very mesmerizing interplay of sunshine and shadow, with shifting gentle passing through glass kinds and projecting stylish patterns onto white partitions.
In addition to this, for the first time in Diageo’s history, a license to our patent for light-weight-body weight glass beverage containers are going to be available over a royalty-cost-free basis to all as a means to persuade development in the wider industry.